The autonomous choice architect

Abstract Choice architecture describes the environment in which choices are presented to decision-makers. In recent years, public and private actors have looked at choice with great interest as they seek influence human behaviour. These typically called architects. Increasingly, however, this role of architecting is not performed by a architect, but an algorithm or artificial intelligence, powered stream Big Data infused objective it has been programmed maximise. We call entity autonomous architect. paper, we present account why intelligence can fulfil architect creates problems transparency, responsibility accountability for nudges. argue that architects, be them computational systems human-beings, most basic level select, from range designs, design likely maximise pre-determined objective. then proceed that, given growing demand targeted, personalised faster, dynamic reconfigurations architecture, well ever-expanding pool data feedback drawn, increasingly obscured behind algorithmic, artificially intelligent systems. provide discussion implications focusing on importance humans who programme these systems, ultimately arguing despite technological advances, remains firmly one beings must bear.